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Customer Relationship Planning

См. также в других словарях:

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer Relationship Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… …   Deutsch Wikipedia

  • Customer Relationship Management (CRM) — von Professor Dr. Heinrich Holland I. Der Trend zum CRM CRM ist zu verstehen als ein strategischer Ansatz, der zur vollständigen Planung, Steuerung und Durchführung aller interaktiven Prozesse mit den Kunden genutzt wird. CRM umfasst das gesamte… …   Lexikon der Economics

  • Customer support — is a range of customer services to assist customers in making cost effective and correct use of a product.[1] It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product.[1]… …   Wikipedia

  • Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… …   Wikipedia

  • Customer experience systems — are integrated business and operational support systems (BSS/OSS) that particularly address service providers’ mandate of focusing on the customer experience. Systems Reflect New Customer Orientation In the past, service providers (wireline,… …   Wikipedia

  • Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Acquaintance Relationship Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… …   Deutsch Wikipedia

  • Vendor Relationship Management — VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn,… …   Wikipedia

  • Enterprise resource planning — (ERP) is the planning of how business resources (materials, employees, customers etc.) are acquired and moved from one state to another. An ERP system supports most of the business system that maintains in a single database the data needed for a… …   Wikipedia

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